Newspaper Article Writing
The Leatherbury Group writes articles for South Florida Hospital News and Healthcare Report, a monthly tabloid newspaper for healthcare professionals. Topics
include profiles of healthcare leaders, industry developments, medical research, milestones, and new products and services.
Friends of the Library of Collier County in Naples, FL asked The Leatherbury Group to create a Facebook page that would help the nonprofit organization
enhance visibility and gain new members.
Financial Aid Services (FAS), a consulting/staffing firm that helps colleges and universities optimize their financial aid operations, needed to enhance its brand
image and simplify information about its service offerings. FAS first engaged The Leatherbury Group to develop a long-term strategic communications plan. After
creating a new corporate identity program and a print collateral package, we developed a new website and LinkedIn page for FAS.
Strategic Communications Planning
Freeman Mathis & Gary, LLP needed to increase brand awareness in preparation for national expansion. The firm engaged The Leatherbury Group to develop a strategic
communications plan. We also developed a national media relations program, electronic newsletter, print collateral, an updated website and recommendations for key
sponsorships. These efforts secured ongoing coverage in local media and national publications, and helped FMG enhance its brand identity as one of the country's
fastest growing law firms.
Media Relations Program
Commissioning & Green Building Solutions, Inc. (CxGBS), a commissioning and green building firm, asked The Leatherbury Group to increase awareness of its proprietary
services, Holistic Commissioning™ and Green Housekeeping™. Through a targeted, national media relations program, we secured coverage in key industry and trade publications.
The coverage created a better understanding of the firm's service offerings and showcased its commissioning expertise and Leadership in Environmental Energy and Design
(LEED®) certified projects.