Newspaper Article Writing

The Leatherbury Group writes articles for South Florida Hospital News and Healthcare Report, a monthly tabloid newspaper for healthcare professionals. Topics include profiles of healthcare leaders, industry developments, medical research, milestones, and new products and services.

Social Media

Friends of the Library of Collier County in Naples, FL asked The Leatherbury Group to create a Facebook page that would help the nonprofit organization enhance visibility and gain new members.

Strategic Planning
Online Communications
Print Collateral

Financial Aid Services (FAS), a consulting/staffing firm that helps colleges and universities optimize their financial aid operations, needed to enhance its brand image and simplify information about its service offerings. FAS first engaged The Leatherbury Group to develop a long-term strategic communications plan. After creating a new corporate identity program and a print collateral package, we developed a new website and LinkedIn page for FAS.

Strategic Communications Planning

Freeman Mathis & Gary, LLP needed to increase brand awareness in preparation for national expansion. The firm engaged The Leatherbury Group to develop a strategic communications plan. We also developed a national media relations program, electronic newsletter, print collateral, an updated website and recommendations for key sponsorships. These efforts secured ongoing coverage in local media and national publications, and helped FMG enhance its brand identity as one of the country's fastest growing law firms.

Media Relations Program

Commissioning & Green Building Solutions, Inc. (CxGBS), a commissioning and green building firm, asked The Leatherbury Group to increase awareness of its proprietary services, Holistic Commissioning™ and Green Housekeeping™. Through a targeted, national media relations program, we secured coverage in key industry and trade publications. The coverage created a better understanding of the firm's service offerings and showcased its commissioning expertise and Leadership in Environmental Energy and Design (LEED®) certified projects.